Robin Groot

From a young age, Robin was already on the ice. What started as a childhood love grew into a life dedicated to top-level sport. At 19, she left her parental home to fully focus on her skating career. She moved to Heerenveen, close to Thialf – the heart of Dutch speed skating.

In total, Robin stood on skates for over 20 years. The last few years revolved around performing at the highest level: skating, cycling, strength training, healthy eating, recovering – and on again. A rhythm that demanded discipline, passion and perseverance.

In June 2025, she decided to quit professional skating. One of the hardest choices of her life, but also a powerful one: it is time for a new chapter.

Today, Robin focuses on discovery. Sport remains her base, but with new interpretations. From Hyrox and running to strength training and looking back with her “skating sisters” Joy Beune and Pien Hersman – Robin shares her world full of energy, reflection and inspiration.

Cases with Robin

Robin Groot Robin x Stox

Robin understands better than anyone how important recovery is—especially now that her sporting career is taking a different shape. Whether she is training, travelling or working on her future off the ice, she makes conscious choices. That's how the collaboration with Stox came about. It was a perfect match, as confirmed by her followers with high reach figures. Read more

Robin Groot Robin X Blackroll

Robin is still in top shape, but her rhythm is different now than it was during her skating years. Recovery remains a priority—for both body and mind. That's why the BLACKROLL Recovery Pillow is so suitable for her and her followers. Read more

Tell it with impact

We match our personalities with a wide range in sports, health and lifestyle with your brand. What’s your story? Tell it with impact.

  • John Heitinga x Brands Connected
  • Evelyn en Karlijn

Ruud Gullit became world-famous due to his successful years as a soccer player, coach, trainer and soccer analyst. With his great stories about everything he’s experienced Ruud is a true entertainer and someone who loves life. Read more

A soccer player with his heart in the right place. John Heitinga prefers quality. The best players on the field, the most enjoyable quality time with his family, the most delicious food and the most perfect tools to play sports with. And he likes to share all this with the people around him. Read more

Evelyn and Karlijn are the founders of health & wellbeing platform Holistik and focus on living in balance with yourself and your environment. The ladies love sustainable living, tasty & healthy food, a fit body and mind. Read more

Every day Japke can be found in the woods, on the beach or in the dunes for her running or cycling. As a brand new mother, Japke ensures that she can continue her active lifestyle with her child. Read more

Demi van den Wildenberg is a passionate sprinter who showcases her speed not only on the track but also in her daily life. She radiates determination, clearly reflected in her intensive training routine. Read more

From a young age, Robin was already on the ice. What started as a childhood love grew into a life dedicated to top-level sport. Read more

After a top-level swimming career with three Olympic appearances, multiple European titles, and a world record in the 50-meter backstroke, Kira Toussaint began a new chapter in 2025. Sport remains a central theme, but there is now space to share her knowledge and energy more broadly. Read more

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