It started with 3 guys, who 2 weeks before the European Championship, ‘just’ threw a nice burger on the BBQ. And then suddenly the face of Ruud Gullit appeared on the burger. By pure coincidence they filmed this powerful sign that the Netherlands would win the championship and the movie went viral via online, TV and print media.
The question whether it was real or not was up in the air….
And there came Ruud on his IG channel with the redeeming answer! Of course it was Calvé! Because that ‘Guli burger’ needs a Calvé sauce to go with it. Ruud also announced the EK Quiz of Calve sauces.
As always, the match and connection between a commercial brand and a personal brand is very important to Brands Connected. With Skechers, that turned out to be even better than we had hoped. Lees meer
On tiktok they regularly ask where his dreads have gone! Those times are over but Ruud will always be a style icon and legend. With this collaboration between Ruud and e-sports team Team Gullit, Philips One Blade reaches all generations in one wave. Lees meer
Getting older in a healthy way and enjoying life as much as possible! Leave that to Ruud Gullit. With this man the glass is always half full. Healthy food, lots of exercise and Vitaepro to stay flexible. A collaboration that fits Ruud like a glove. Lees meer
Ruud will never go to the golf course without his STOX Energy Socks again. Lees meer