Our method

The Connecting Method

Step 1: Connection

Taking a personal approach we coach our personalities in their personal brand preferences and how their target groups view them.

Step 2: Balance & Impact

Based on the connections that personalities and Brands Connected see and feel with a brand, we will create the right balance to tell the brand story with personal impact.

Step 1: Connection

Taking a personal approach, we look into the unique qualities of the brand and/or campaign and we discuss the partnership goals we aim to realise by connecting with our Brands Connected personality.

Step 2: Balance & Impact

Based on the right match we create the connection between the brand and the personality who can start sharing the convincing brand story in an authentic way. Balance is key to tell the story in an organic, personal way with the proper impact.

Step 3: Quality

Based on a credible connection between brand and personality we work together to create a concept and plan for high-quality branded content.

Step 4: Impact & Kick

By truly focusing on creativity and constantly monitoring quality we will realise impact with a creative twist that will give the kick we want to all parties involved.

Ella Fortuin-Ruigrok, owner and brand connector

About Ella

Ella is the connecting force behind Brands Connected. With more than 10 years of experience she knows the PR- and communication world inside out, but she kept on missing something essential. Real connection and personality as an essential key within partnerships between commercial brands and personal brands. As since the introduction of social media, we have all become our own brand.

“Connecting gives strength and strength can connect”. With this in mind, Ella started her own agency in 2020: Brands Connected.

Ella Ruigrok-Fortuin, oprichter Brands Connected

She found real connection, personality, impact and connection in fantastic personalities with a story in sports and health. And soon the first matches were made. The ball started rolling and hasn’t stopped since. With her personal, creative and bold style, Ella knows like no other how to bring brands, personalities and target groups together.

Brands Connected currently works with a large and diverse team of experts, each with their own strengths. We gladly engage our team at the right moment and connect at the right place. Connection, again. 😉

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