Ruud x Calvé sauzen

It started with 3 guys, who 2 weeks before the European Championship, ‘just’ threw a nice burger on the BBQ. And then suddenly the face of Ruud Gullit appeared on the burger. By pure coincidence they filmed this powerful sign that the Netherlands would win the championship and the movie went viral via online, TV and print media. 

The question whether it was real or not was up in the air…. 

And there came Ruud on his IG channel with the redeeming answer! Of course it was Calvé! Because that ‘Guli burger’ needs a Calvé sauce to go with it.  Ruud also announced the EK Quiz of Calve sauces.


'The fact that it went viral was exactly what we were hoping for.'

Do you want to make more impact with your brand?

Contact us